Marketing News

Pravana has rolled out Pure Light Balayage Lightener

Salon brand Pravana has rolled out Pure Light Balayage Lightener, an innovative, specially formulated lightener designed for the artistic, free-hand form of highlighting. The company partnered with hair guru and balayage expert Guy Tang to develop a kit that includes new lightener, three new Pure Light Activators, brushes, a palette and exclusive education and techniques.

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